![]() To the surprise of many, it turned out that in Poland women account for as much as 47% of players. Meanwhile, women are gaining importance as a relevant consumer group.Īt the end of 2020, a report from a Polish IQS study was published focusing primarily on women in the gaming world. They are the target for the majority of the promotional materials related to digital entertainment. In the collective consciousness, games are still associated primarily with men. and much more! How many female players are there? ![]() On this basis, we present you a model of a modern female gamer – we show how often women play, how long for, what hardware they use what genres, settings and dynamics they prefer what level of difficulty they choose. We have also analyzed our own research on large samples of gamers in this regard. ![]() Who are the contemporary female players? Do old stereotypes still hold? Does women’s interest in games always start with building houses in The Sims and end with playing Candy Crush? And does the presence of a female protagonist make female gamers want to play a particular title more? We analyzed the results of research on women as players, or rather: female players, from recent years.
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